Internet marketers always would like to know how well that there web sites are doing in the search engines when it comes to how well they rate and how many visitors that the website gets. There are many different systems and approaches which they can use to monitor what is going on with their own site. Internet marketers also would like to know how well they are doing compared to their rivals. Determining a rivals ranking in the search engine is not hard, however determining a rivals site traffic is difficult. The nearest you are able to come might be the Alexa ranking.
Alexa attempts to rank all websites in order depending on how many visitors that they have. They obtain this information via the sites that are visited by a few million users that have the Alexa toolbar added. Alexa ranks Google, YouTube as well as Facebook as the most visited web sites. CNN, as an example is ranked 92nd and this site chemtards.net is ranked 12,927,279th. Using the Alexa ranking webmasters can compare their rating to that of their rivals.
The problem using the Alexa Rankings is that it is simple to control and it is probably not very accurate outside of the top rated tier of websites. Although Alexa use a few million users, they are still just a small subset of online surfers. Only those who happen to be technical very savvy will have the Alexa toolbar set up, so the results will be influenced in the direction of those sites that are frequented more regularly by those who are technologically savvy. The Alexa ranking is not hard to control and you will find paid services which can be used to increase the Alexa’s rating of the website. All a website owner needs to do is set up the alexa plugin and go to their own site several times a day and there will probably be an increase in the Alexa rating. This is unnatural manipulation of the ranking.
At the end of the day the Alexa rankings are not used by any internet search engine as a rating factor, so the rating counts for nothing more than bragging rights, thus not too much time should be wasted on it by website owners.